When to Use a Screening Room
Written by Zachary Zielezinski
Updated over a week ago

There are many reasons why you would use a screening room. Here are some examples.

For content creators wanting feedback. An asset creator might want to get feedback from others. So rather than employing a file sharing service, the asset is uploaded to GLX, and a Screening Room is created for reviewers. The team can then collaborate by offering time-based contextual comments starting with the first rough-cut through the final version of the asset. Screening Rooms are typically used for videos, but you can also use them for audio files as well. This comes in handy when you need a searchable transcription of an audio or a video asset.

For creative asset producers working with clients. Keeping an open communication line between clients and producers and ensuring that all are on the same page helps to ensure smoother productions and projects. Without a strong feedback channel between client and producer, certain problems can arise – such as unmet production expectations, as well as unacceptable time wasted from both ends. Sharing and collaborating within a Screening Room ensures that all stakeholders are on the same page. Notifications via Slack and Microsoft Teams speeds up interactions by taking reviewers directly to the Screening Room’s comments from Slack, a Teams message or even the notification email.

For event teams. Events can be chaotic experiences unless you help event teams collaborate on the content and assets they create before, during and after the event. A compelling event brings together company leadership and networks of customers and partners that want to hear about compelling product announcements and engage with product teams and customers. After the event everyone heads off to their respective worlds.

An event should not be a one-and-done activity. You spent a lot of time and money producing its content that still has a great deal of value after the event. To be effective you need to consider how you manufacture, assemble, and manage your content such that it can be discovered, used, and repurposed. Screening Rooms helps teams collaborate to shape the content that is distributed during and after the event and to jazz up content to generate excitement before the event.

We’ve assembled an advice-rich blog on this and related topics at https://mediamobz.com/category/events/. A great place to start your research: Before, During and After the Event.

For content marketing and communications release management. Green-lighting a project is a way to request or convey to others that content is ready to share. It could be a marketing group requiring the review and approval of the video team’s content. For Legal, it might be a need to review and approve content from a compliance perspective. You may just want comments and feedback from a recent case study before going live. These are some of the examples where green-lighting video is needed. A Screening Room is ideal to help teams green-light content.

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