Developing Narratives
Developing compelling narratives is a cornerstone of effective content creation. GLX offers a robust platform that simplifies this process, enabling organizations to focus on producing engaging stories. This section aims to guide organizations on how to develop narratives with GLX by covering five key steps: planning your narrative, repurposing, and creating new content, collaborating, reviewing your content, and releasing your content.
By following these steps, you can create a comprehensive plan for your narrative, addressing any content gaps and successfully repurposing existing assets that delivers engaging narratives that resonate with your target audience.
Plan your narrative: review content for repurposing, identify specific gaps to address, determine the short-form video to create, and request any missing content needed.
Repurpose and create new content: leverage built-in video creation capabilities like repurposing clips, recording videos, adding branding, adding video bumpers, image overlays, lower-thirds, and audio.
Collaborate: leverage built-in collaborative capabilities such as designating content finalizers, inviting collaborators, posting messages, configuring notifications, requesting reviews, and integrating with communication platforms like email, Microsoft Teams, Slack, and Webex Messenger for seamless collaboration and efficient content creation.
Review your content: leverage review capabilities involve reviewing content, commenting, managing versions, sending reminders, and overseeing the review process until content is released.
Release your content: to release your finished product, copy the content to the Media Library, utilize built-in publication capabilities, create media pages and playlists, and distribute through media channels or external systems for audience consumption.
Developing narratives involves planning and identifying content gaps, using tools for video creation and repurposing, collaborating with team members, reviewing, and managing content versions, and releasing the final product through various channels or systems of narratives that resonate with your target audience.
In Brief: Developing Narratives
To effectively plan your narrative and address content gaps, follow these steps:
Review content for repurposing: Go through your existing content library and identify the assets that can be reused or adapted for the new narrative.
Identify specific content gaps: Analyze your current content in relation to your project goals and target audience. Pinpoint areas where additional content is required to convey your message effectively.
Determine the short-form video to create: Based on your analysis, decide on the type of short-form video you want to create, considering factors like format, tone, and style.
Request any missing content needed: Collaborate with your team to produce or source the missing content to fill the identified gaps. Assign tasks, set deadlines, and communicate expectations clearly to ensure timely completion.
Planning your Narrative
The first step in developing narratives with GLX is planning your narrative. This process involves:
Reviewing content for repurposing, identifying specific gaps to address, and determining the short-form video or other formats to create.
Requesting any missing content needed to complete the narrative.
By carefully planning your narrative, you can ensure that your storytelling process is efficient and tailored to the specific needs of your target audience.
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Next Article: Repurposing and Creating New content