Getting Started with GLX
In today's dynamic business environment, managing and optimizing content is crucial for organizations to stay competitive and engage their target audiences effectively. GLX offers a versatile platform that simplifies storytelling management and enables organizations to make the most of their content assets. This section aims to guide organizations on how to get started with GLX by covering three key steps: taking stock of your content, gathering library content, and organizing your content. By following these steps, organizations can effectively utilize GLX to optimize their storytelling creation and distribution processes.
Internal Communications
Effective content creation and distribution are essential components of successful internal communications. In today's digital landscape, organizations must skillfully plan, create, and disseminate content to engage their employees and stakeholders.
Marketing Communications
Marketing professionals understand that content creation and distribution lie at the heart of any successful marketing strategy. In an era dominated by digital media, businesses must skillfully plan, produce, and disseminate content to captivate their target audiences.
Product Release Communications
Product release content preparedness and communications takes elements of each of the above. To a large extent if focuses on delivering stories to internal stakeholders that in turn communicate outbound to customers via marketing channels or customer success and support engagements.
A systematic and organized approach to initiating storytelling projects, crafting content, developing narratives, and sharing them effectively within the organization.
In Brief: Getting Started
Start by assessing content to pinpoint gaps and plan your inventory. Gather and organize assets, ensuring easy access, sharing, and searchability.
Taking Stock of Your Content: By examining and evaluating your existing content, identifying gaps, and determining what to collect and from where, help you plan and create a comprehensive content inventory.
Gathering library content: To build your inventory of content, identify and source assets, organize them, manage access by granting access for easy collection from and discovery by others.
Organizing Your Content: Organizing your content library is simple. Create folders and subfolders, control sharing options, and tag content for easier searchability.
Taking Stock of Your Content
Laying the Groundwork: Taking Stock of Your Content
Taking stock of your content involves identifying, evaluating, and understanding your existing content, as well as identifying gaps. This process requires you to search for content, assess its quality and relevance, and determine what to collect and from which sources. By doing this, you can create a comprehensive content inventory and strategically address any missing pieces.
The first step in getting started with GLX is to assess your existing content assets. By examining and evaluating your current content, you can identify gaps, determine what content needs to be collected, and plan a comprehensive content inventory. This process entails searching for content, gauging its quality and relevance, and determining what to collect and from which sources.
This process involves:
Reviewing completed work to identify strengths and areas for improvement.
Comparing your content with industry standards to identify opportunities for growth.
Pinpointing specific areas where additional resources or improvements are needed.
By taking stock of your content, you can effectively plan your storytelling content inventory and strategically address any missing elements, ensuring that you have a strong foundation to build upon as you move forward with GLX. This assessment will lay the foundation for a comprehensive content inventory.
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Next Article: Gathering library content